A baked goods manufacturer attempted to buy a complete new snack cake production line package from another vendor; however, after repeated efforts, he failed to convince the vendor to tailor the vendor’s equipment to the customer’s snack cake manufacturing processes. The customer believed that these processes made his product appearance unique and were part of his brand image, which he desired to retain.
Graybill knew the customer’s manufacturing processes were unique to his product and respected his desire to replicate his product on the new line. Graybill designed and built equipment with improved sanitation and throughput but using the same food product manufacturing processes as previously used, thus retaining the desired brand image.
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